WHAT IS DIGITAL MARKETING

Digital marketing is the promotion of products, services, or brands using online and digital channels instead of traditional methods like newspapers or TV

 SCOPE OF DIGITAL MARKETING

The scope of digital marketing is very wide and continuously growing as businesses are shifting from traditional advertising to online platforms. Today, almost every business—small, medium, or large—needs a digital presence to reach customers through Google, social media, email, and online ads

TECHNIQUES OF DIGITAL MARKETING

1: SEO

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and ranking on search engines like Google, in order to increase organic (non-paid) traffic. there are two types of SEO.

*ON PAGE SEO

*OFF PAGE SEO